Jul
28
Adidas Beijing Moments – press, China
Posted in: UncategorizedTBWA\Tequila Hong Kong continues their “Beijing Moments” campaign for Adidas, now with posters depicting athletes from around the world with “the whole country behind them” – like the original thought in their “Impossible is nothing” campaign depicting thousands of fellow counrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments.
I find the first one kind of creepy due to recent activity around here. But that’s probably just me.
Chinese Taipei Taekwondo athlete Chu Mu-Yen: “No one gets up when a whole country kicks.”
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