Sep
20
Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
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