Adform Reveals Funding Round to Position Itself as the Independent Alternative to Walled Gardens

Adform, the Copenhagen-based ad-tech outfit, has announced an undisclosed funding-injection from private equity firm GRO Capital, just months after the company shelved earlier plans for an initial public offering. The timing of the announcement, which was made late last week, was within a week of Sizmek, a rival ad-tech outfit which likewise attempted to position…

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