Mar
26
Addressable TV Ad Spending Should Hit $3.3 Billion Next Year
Posted in: UncategorizedAddressable TV advertising is rapidly gaining momentum, with spending expected to surpass $3 billion by next year. Spending on addressable TV advertising should reach $3.3 billion by next year, according to a new report from the Video Advertising Bureau. That’s a 343 percent increase from 2016, which saw $760 million in addressable TV ad spending….
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