Ad-Tech, not Content, Is King in the Verizon-AOL Deal


The deal of the year may be upon us.

Today, Verizon announced it has reached an agreement to buy AOL for $4.4 billion. The move, expected to be completed this summer, is likely to realign the power balance in the ad-tech ecosystem and will be felt in the advertising industry as a whole.

Here, a few takeaways on the coupling, starting with the meat of the deal, ad-tech.

Continue reading at AdAge.com

No Responses to “Ad-Tech, not Content, Is King in the Verizon-AOL Deal”

Post a Comment