May
12
Ad-Tech, not Content, Is King in the Verizon-AOL Deal
Posted in: UncategorizedThe deal of the year may be upon us.
Today, Verizon announced it has reached an agreement to buy AOL for $4.4 billion. The move, expected to be completed this summer, is likely to realign the power balance in the ad-tech ecosystem and will be felt in the advertising industry as a whole.
Here, a few takeaways on the coupling, starting with the meat of the deal, ad-tech.
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