Aug
23
Ad Tech Isn't a Threat to Agencies, It's an Opportunity
Posted in: Uncategorized
There was a time when only one black box mattered: Google’s search algorithm.
Today, in ad tech, everyone owns a black box. As Keith Weed, CMO of Unilever, puts it, the result is “chaos.”
To illustrate the challenges involved in this, let me tell you about some work we’ve done for a client of ours recently.
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