Nov
26
Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times
Posted in: Uncategorized
An in-depth New York Times report last weekend looked at the downside of North Dakota’s oil boom, and cast energy companies in a poor light — except for one called Statoil, which is actually called out for its impressive safety record. In the story’s mobile version, a display ad for Statoil appeared just a few paragraphs from where the company is approvingly mentioned.
Was this an egregious breach of the Times’ famous wall between advertising and editorial? No, but it highlights the occasional shortcomings of selling ads through automated auctions.
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