Hasta La Creative!

Ad-tech companies are finding they’re much better at selling ads than stock.

Mobile-ad network Millennial Media, online-ad-software company Marin Software and video-ad network Tremor Video have gone public in the last 16 months, and all have been walloped by Wall Street while broader markets have performed well. As of the middle of last week, Millennial’s stock was down roughly 30% from its offering price in March 2012. Marin’s shares had fallen about 15% since its IPO in March. And Tremor had slid 19% in the three weeks since its debut.

Much of the blame falls on the companies’ less-than-rosy business figures (none are profitable). But — perhaps a bit ironically — the advertising firms also have a marketing and metrics problem.

Continue reading at AdAge.com