Jun
27
Ad Spend for 2020 Election Cycle Projected to Reach $6 Billion
Posted in: UncategorizedThe 2020 election cycle is projected to generate $6 billion in political advertising from presidential, federal and state candidates and their campaigns, according to a new study from Kantar, a consultancy company. Digital ad spend is expected to grow substantially, accounting for 20% of the total spend, about $1.2 billion. Despite declining linear ratings, broadcast…
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