Hasta La Creative!

Sometines, a commerical just hits you in the right spot. You realize it’s a promotional tool for a brand, that it’s meant to be manipulative, and yet you can’t help but like it.

In the past couple of weeks, I’ve seen a few. U.K. travel brand Thomson and agency Beattie McGuinness Bungay crafted a bit of touching weirdness featuring a teddy bear and a soundtrack of William Shatner performing Queen’s “Bohemian Rhapsody.” Swiss company Vorwerk teamed up with Saatchi & Saatchi, Dusseldorf, to make a soft-hearted spot for its Kobold VR200 robot vacuum.

But the one that’s really getting me lately is the effort from Samsung and agency McKinney for the Galaxy Tab.

Continue reading at AdAge.com