Ad Review: How Dare They? Cadillac Greatly Overplays Message
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It’s not easy being a Cadillac buyer these days. You have to change the world.
That’s the takeaway from the beautifully shot, gritty new Cadillac campaign that highlights risk-takers such as Apple co-founder Steve Wozniak, fashion designer Jason Wu and “Boyhood” director Richard Linklater. Set to a gorgeous melody sung by Edith Piaf, it shows very spare glimpses of the car as it motors down the streets of the brand’s new home in New York. Superimposed are copy lines like “How dare a college dropout invent the personal computer?” and “How dare a fashion intern become an arbiter of style?”
Underpinning this gauzy effect is Cadillac’s pitch of reinvention, celebrating those who strive to achieve greatness at the risk of failure. “Only those who dare,” it says, “drive the world forward.”
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