Hasta La Creative!

In the biggest test yet of Wall Street’s interest in video advertising, ad network Tremor Video debuted its initial public offering on Thursday. Priced at a lower-than-expected $10 per share, the stock inched up in early trading after the New York-based company’s CEO Bill Day rang the bell to commence trading on the New York Stock Exchange.

In a pre-IPO securities filing updated a few weeks after Tremor filed to go public late last month, the company said it was looking to raise up to $86.3 million with shares expected to be priced between $11.00 and $13.00. Tremor had raised $118.6 million as a private company.

While too early to infer what level of interest the company will maintain from public investors, Tremor may be impacted by a market still sobering up after Facebook’s disappointing IPO last year. And a more recent public offering may have further primed Tremor for a cool reception.

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