Mar
01
Ad industry groups push federal regulation for consumer privacy
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The heads of some of the largest ad industry trade bodies are pushing lawmakers into passing federal regulation on consumer privacy before California’s Privacy Act goes into effect in 2020.
Incidents such as the Facebook-Cambridge Analytica data scandal and the dizzying number of data breaches have made consumer privacy a key issue among elected officials from both sides of the aisle.
The trade bodiesInteractive Advertising Bureau, Internet Association, Retail Industry Leaders Association, The Software Alliance and the 21st Century Privacy Coalition, which represents telecom interestsmet with lawmakers on Wednesday during a Senate committee hearing titled “Policy Principles for a Federal Data Privacy Framework in the United States.”
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