Ad-Free Living Gets More Expensive: Pandora Jacks Up Premium Prices


Pandora Media, the biggest online radio service, has raised the price of its advertising-free Pandora One option for some users, citing rising royalty costs.

Listeners who now pay $36 a year for the service will be asked to pay $3.99 a month, which is $47.88 per year, Pandora said on its blog.

For new subscribers, the asking price will be $4.99 a month, or nearly $60 per year, instead of $3.99 per month, starting in May.

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