Feb
12
Ad Fraud in Numbers: Seven Firms Tracking Fraud Share What They're Seeing
Posted in: Uncategorized
Ad Age surveyed seven firms tracking fraud about the activity they’re seeing.
What is the most prominent type of ad fraud?
Bots account for 90% of all fraud, says Integral. According to DoubleVerify, 30% of all programmatic buys could be fradulent.
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