Apr
17
Ad Council: Caregiver Assistance
Posted in: Uncategorized
The Ad Council and AARP have come together for their first PSA campaign. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an aging adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.
The ad demonstrates that caregiving is “tougher than tough,” and direct viewers to aarp.org/caregiving for practical tools and guides.
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