May
01
Ad Buying on Facebook Just Got More TV-Like
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Broadcast advertisers will now find familiar terminology when making video ad buys on Facebook.
That’s because Facebook wants to make ad buying on its platform more TV-like for broadcast advertisers. The company said Wednesday that target rating point video buys on Facebook or Instagram can now leverage day-parting and Nielsen DMA targeting, two features that were previously unavailable. DMA targeting allows marketers…
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