Sep
26
Ad Blocking Still Increasing Even as Some Consumers Say Ads Are Improving
Posted in: Uncategorized
In an effort to thwart consumer adoption of ad blockers, marketers have increasingly focused on delivering an improved ad experience.
The idea is simple: If ads are great instead of a nuisance, fewer people will download ad blockers.
It’s too early to tell whether that strategy will prove effective, but a study by Adobe suggests that it might have a long road ahead.
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