Ad Agency SpotCo Boasts 16 Tony-Nominated Clients


As Broadway prepares for its biggest night, one agency is likely to come out a winner, regardless of the shows that take home Tony Awards.

SpotCo, a New York-based entertainment advertising agency, handled the advertising for 16 Tony-nominated shows. The Tony Awards are Sunday, June 7 and will air on CBS.

SpotCo relies on visual and interactive advertisements to crack the niche theater-going market and create buzz about Broadway’s newest productions. With only 38 Broadway theaters in New York, the market is small and filled with turnover.

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