Ad Age Wake-Up Call: Will a Chinese Car Company Buy Jeep? and Other News to Know Today
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Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Ad Age’s must-read interview with the enfant terrible of advertising, Jason M. Peterson, who is Havas’ co-chairman and chief creative officer, not to mention an Instagram photographer with 1 million followers.
In a Q&A with Ad Age editor Brian Braiker, Peterson aims some zingers at the industry (“advertising right now is in this creative fucking nowhere’s land”) and predicts where things are going. “Unless a brand really has a social voice, unless they stand for a set of beliefs, unless they’re a social brand, they’re not going to exist two years from now. Most CMOs are scared. Most CMOs are admitting to us that they don’t know what the fuck they’re doing.” (Not that anyone’s counting, but he dropped the f-bomb 13 times in the interview.)
Great Wall
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