Ad Age Wake-Up Call: Uber's Surprise CEO Pick, Mayweather vs. McGregor and Other News to Know Today
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Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Uber’s board has reportedly chosen a new CEO for the ride-hailing company: Dara Khosrowshahi, who heads up online travel platform Expedia. The name was a surprise. After a nine-week search to replace Travis Kalanick, speculation had focused on Hewlett Packard Enterprise CEO Meg Whitman and General Electric Co. Chairman Jeff Immelt.
Uber has made no official announcement, but the pick was reported by outlets including The New York Times and Wall Street Journal. Recode calls Khosrowshahi a “truce” candidate and notes that he had not actually been offered the job yet as of late Sunday. Bloomberg, meanwhile, calls him a “seasoned deal-maker and an outspoken critic of President Donald Trump.” The job at Expedia has something very basic in common with Uber’s top job, as Recode notes: “Khosrowshahi’s task is to turn unsold space whether it’s an empty hotel room or an extra car seat into revenue.”
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