Ad Age Wake-Up Call: Revenge of the Banner Ads? Plus, Facebook Fights Fake News (Again)
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Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Hurricane Harvey has pummeled the Houston area, devastating property, forcing people to evacuate their homes and killing 10. The natural disaster could also strip away $1 billion in revenue from local restaurants and retailers, according to Planalytics, which provides weather analytics for businesses, as Ad Age’s Adrianne Pasquarelli writes.
Some ad agencies closed so staff could help out with volunteer efforts, as Ad Age’s E.J. Schultz and Lindsay Stein report. The founder of one local ad shop, Cindy Marion, told them that “Houstonians are amazingly resilient. We aren’t victims and we’ll stand tall very quickly.”
Related: Airbnb sent out a badly timed marketing blast during the hurricane, encouraging travelers to stay in “floating world” destinations like boats, as Quartz reports. Part of the message read: “Stay above water. Live the life aquatic with these floating homes.” Airbnb apologized.
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