Ad Age Wake-Up Call: How Apple, Facebook and Starbucks Responded in Troubling Times


Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders can’t stop weighing in on white supremacists, the violence in Charlottesville, Va. and President Trump’s reaction to the events there. Some quotable quotes:

Facebook CEO Mark Zuckerberg: “It’s a disgrace that we still need to say that neo-Nazis and white supremacists are wrong as if this is somehow not obvious.” Zuckerberg added that Facebook will remove violent threats from its pages; the company has been criticized for being slow to take down the event page put up by organizers of the Charlottesville event.

Apple CEO Tim Cook: “I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.” Plus, Apple is donating $2 million to the Southern Poverty Law Center and the Anti-Defamation League. Read more at Recode.

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