Ad Age Wake-Up Call: Disney Dumps Netflix and Other News to Know Today
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Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, “Disney is just beginning its conscious uncoupling from Netflix.” Netflix is set to lose access to new Disney and Pixar films as the Mouse House moves ahead with its own Netflix-like services. That includes an ESPN streaming service; Ad Age’s Anthony Crupi takes a closer look at the sports service to launch next year. The Walt Disney Co.’s CEO Bob Iger says the future will be all about direct relationships between content makers and consumers. But in some ways, “Disney is late to this party,” The New York Times says.
Highly annoying
Google is about to blast out emails to about 1,000 online publishers warning them that they are running “highly annoying, misleading or harmful” ads, as Ad Age’s George Slefo reports. Who will get emails? Publishers like Forbes and the Los Angeles Times. But also Betty Crocker.
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