Jul
20
Ad Age Small Agency Conference: Passion Projects Must Come From Within
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Agencies’ passions projects must be motivated by inspiring staff and making change instead of winning awards or getting PR, agency executives said at Ad Age’s Small Agency Conference in Miami on Wednesday.
David & Goliath’s nonprofit Today I’m Brave, which celebrates bravery around the world, “comes from who we are as an agency,” said David Angelo, founder and chairman, during a discussion themed “For the Greater Good: The Potential of All Agencies.” Today I’m Brave has helped attract talent to the agency for reasons beyond just needing a job, any job, Mr. Angelo said.
The same goes for clients that want to “define their purpose, live their purpose and be more than just the product,” Mr. Angelo added.
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