Ad Age Small Agency Award Winners Describe Life After the Champagne
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After Zulu Alpha Kilo won an Ad Age “Small Agency of the Year” award in 2016, Frank Zulu started getting invitations to speak at conferences and even an inquiry to buy his agency.
But thre was one little problem: Frank Zulu, the bombastic founder and “Chief Executive, Executive Officer” featured prominently on the company’s website, does not actually exist. The agency’s parody site is designed to be a “piss-take parody of the industry,” to poke fun at the traditional agency model and weed out potential clients or recruits who don’t appreciate the humor. That didn’t stop a few people who wanted to team up with the agency after the win and didn’t do their homework.
“We had to respond to people and let them know it’s a joke,” Chief Creative Officer and CEO Zak Mroueh said.
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