Ad Age and MediaCat Celebrate Second Annual Women to Watch in Turkey
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The theme was “women who make a difference” at the second annual Women to Watch Turkey event, held by Ad Age and its local media partner MediaCat, part of Kapital Media.
The gala celebrated 15 honorees in marketing, advertising, media and popular culture in an evening at Istanbul’s Swissotel overlooking the Bosphorus on May 8. Women to Watch, in its 18th year in the U.S., is now held on four continents.
This year’s Women to Watch Turkey honorees include Ipek Zeren Suel, integrated marketing communications manager at Coca-Cola Turkey, who is behind such innovations as Coke’s first TV billboards and is currently overseeing the campaign celebrating the brand’s 50th anniversary in Turkey. Ms. Suel said that one of the campaign’s biggest initiatives is the unprecedented transformation of the Coca-Cola logo. Now, on cans, the soda’s name is written with a “K” instead of a “C.”
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