Mar
27
Acura Uses Music-Driven Social-Media Effort to Target Millennials
Posted in: Uncategorized
Acura is appealing to the musical tastes of millennials in a new social-media campaign that expresses the energy of the sporty ILX sedan through sound.
Acura asked eight up-and-coming artists each to craft a custom piece of music for the entry-luxury car. Each of the eight songs is inspired by one of the gears of the ILX’s eight-speed, dual-clutch transmission.
Acura says the songs increase in velocity and intensity as listeners move up the playlist. The artists include Kisses, Bear in Heaven, starRo and Bit Funk.
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