Activision's 'Destiny' Rakes in $500M on First Day
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Activision Blizzard, the largest U.S. video-game maker, said its highly-anticipated shooter title, “Destiny,” generated $500 million in revenue in its first day.
“Destiny,” in which players act as the guardians of the last city on Earth, went on sale at more than 11,000 midnight openings around the world on Sept. 9, Activision said today in a statement. At $60 a copy, it was the most pre-ordered game in history that wasn’t a sequel, according Cowen & Co. analyst Doug Creutz.
A strong start is crucial for “Destiny.” For most games of this genre, almost 40% of sales for the first year are generated within first five days of release, Mr. Creutz said. Activision is spending as much as $500 million to make and market “Destiny,” making it one of the industry’s most expensive games ever.
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