Hasta La Creative!

Mergers and acquisitions targeting digital agencies, ad tech companies and analytics firms surged worldwide in the first half, independent global marketing consultancy R3 said in a report on Wednesday.

The marketing industry overall saw 204 M&A deals in the first six months of the year, totaling an estimated $6.8 billion, up from 85 deals valued at $2.1 billion in the equivalent period last year, according to R3.

Some of the increase was driven by large investments by Chinese companies. Also driving growth was the entrance of new players like Deloitte, IBM and Accenture, as well as tech players like Telenor, which are aggressively investing in agency assets.

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