Apr
03
Accenture Interactive set to buy Droga5
Posted in: Uncategorized
Accenture Interactive today announced it has reached a deal to acquire Droga5, in what it’s calling a game-changer for the business.
Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Price was not disclosed.
In a press release announcing the acquisition, Accenture called it “an evolution in Accenture Interactive’s journey to build a new agency model one with the power to engineer transformative brand experiences, and infuse those experiences with the emotional and inspirational power of brand thinking and creativity.
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