May
09
AC/DC, Jason Derulo rock Coke's global World Cup campaign
Posted in: Uncategorized
The ad, by The Cyranos/McCann of Barcelona, is set to run globally next month, capping a nine-month World Cup campaign that began in September when Coke partnered with Electronic Arts on an integration in its “FIFA 18” video game.
Portions of the campaign are expected to hit at least 185 countries before the World Cup begins in Russia on June 14.
Coke recently began airing two other ads. One, called “Ready For” by Mercado/McCann of Buenos Aires, imagines Coke plant managers giving pep talks to bottles of Coke as they head out into the hands of emotional soccer fans.
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