Oct
06
Absolut Vodka Appoints BBH London as Global Lead
Posted in: Uncategorized
Pernod Ricard has appointed Bartle Bogle Hegarty London as lead creative global agency for Absolut Vodka, following a competitive pitch.
BBH has been charged with giving a creative and strategic boost to the #AbsolutNights campaign, originated by agency Sid Lee. Sid Lee has handled the business for the past four years but did not repitch.
Craig Johnson, marketing VP of Absolut, said in a statement, “We are thrilled to have the creative and strategic talents of BBH join the Absolut family as we bring to life the next evolution of the #AbsolutNights campaign. We are confident that the approach BBH demonstrated through the pitch process will extend our legacy of bold marketing that made Absolut one of the world’s most known and loved brands.”
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