Absolut – Be Kanye – small space ad and wild posters – USA
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Robblink, ask and ye shall receive – after bemoaning not having the spot(s) in his Be Kanye post here TBWA scratched our backs and sent us the whole campaign and credits.
The infomercial teaser has been running on TV and online for the past couple of weeks, leading to the launch of ABSOLUT Kanye’s Vision spot, ‘Tablet’. Both can be viewed on www.bekanyenow.com. The infomercial was accompanied by wild postings and small space print ads.
The partnership with Kanye West is the latest part the In An ABSOLUT World Visionaries campaign launched earlier this year. The campaign invites artistic luminaries and consumers to visualize and share their vision of an ABSOLUT World. www.absolut.com/iaaw.
TBWA\Chiat\Day is the creative agency and Greatworks is the digital agency.
Inside is the wild posters seen in major metropolitan US cities now.
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