Oct
18
About 6,600 Political Ads Have Aired in 2012: Here Are Five Standouts
Posted in: Uncategorized
At Kantar Media CMAG, we’ve watched more political ads than anyone else in America. It’s a hard-earned distinction.
Our firm tracks political-advertising spending, placement and content. To track content, we view new ads every day and assign a series of tags to each based on what they say and show. If a candidate for dogcatcher has the money to put an ad on broadcast TV, we see it and tag it.
To date in 2012, we’ve processed about 6,600 unique advertisements in races for municipal office up to president, and in issue campaigns ranging from how to pay for a new bridge in Detroit to how to define marriage in several states. At this point in the election cycle, we process as many as 400 completely new as well as revised ads every day.
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