ABC Takes a Hit on Final Night of Broadcast TV's Premiere Week
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After getting off to a promising start, the first official week of the 2016-17 broadcast TV season ended with a dull thud, as viewers on Sunday night largely ignored the networks’ scripted efforts.
ABC’s Sunday night lineup took a particularly big hit, as the network’s primetime (7 p.m.-11 p.m.) deliveries were down 34% compared to its year-ago fast national results. The sixth season premiere of “Once Upon a Time” drew 3.89 million viewers and a 1.2 rating, which translates to around 1.54 million viewers, down 33% from last season’s opener (1.8). At 9 p.m., the return of “Secrets & Lies” drew a 1.0 in the demo, down four-tenths of a point compared to last season’s series premiere of the short-lived “Blood & Oil,” while “Quantico” lost nearly half (47%) of its 2015 debut rating, plummeting from a 1.9 among adults 18 to 49 to a 1.0.
While “Quantico” returned to a rather lukewarm reception, the show boasts an unusually high conversion rate in the C3 currency. In its freshman season, the FBI potboiler improved from a 1.2 in live-plus-same-day to a 1.7 in C3. The first batch of C3 data should be available on or around Oct. 17; watch this space for an exclusive look at the currency numbers for premiere week.
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