ABC On Track to Shatter 13-Year Record For NBA Finals
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ABC is on a record pace with its coverage of the 2015 NBA Finals, as a pair of absolutely bonkers but enthralling overtime games between the Cleveland Cavaliers and Golden State Warriors has delivered huge ratings.
According to Nielsen live-plus-same-day data, the Cavs-Warriors series is averaging 18.3 million total viewers and a 10.6 household rating. To put that in perspective, ABC through the first two games of the Finals is up 22% in overall deliveriesGames 1 and 2 of last year’s Heat-Spurs showdown averaged 15 million viewerswhile its household ratings are up 14% versus a 9.0 a year earlier.
While demographics are generally coin of the realm where TV is concerned, they are of secondary importance during big-ticket sporting events. (Unlike general-entertainment programming, which lives or dies on deliveries of adults age 18-to-49, guarantees made to advertisers who buy sports inventory are based on household ratings.) That said, the NBA Finals are averaging a 7.1 in the 18-to-49 demographic, up 18% from the year-ago 6.0.
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