ABC Boasts a Rare Summer Hit in 'Celebrity Family Feud'
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While rapidly evolving viewing habits and the usual challenges of finding a captive audience during the summer months have conspired to make this season even more sweaty than usual for broadcasters, ABC has managed to buck the trend with a spinoff of a syndicated game show.
According to Nielsen live-plus-same-day data, the recently launched “Celebrity Family Feud” is the summer’s most-watched, highest-rated new TV series. Since debuting on Sunday, June 21, “Feud” is averaging 8.19 million viewers and a 2.0 in the adults 18-49 demo, eclipsing the deliveries of the summer’s 18 other new network shows.
In terms of overall reach, only CBS’s new scripted thriller “Zoo” is putting up “Feud”-sized numbers, drawing 7.93 million viewers over the course of its first two episodes. But the much older-skewing “Zoo” has eked out a mere 1.2 rating among the 18-49 set, and its average draw of a 1.8 in CBS’s target demo (adults 25-54) pales in comparison to the game show’s 2.5 rating.
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