Abaco Food Bank: Meal For Share
Posted in: Uncategorized
Media, Promo, Online, Mobile
Abaco
Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday.
A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Pablo Alvarado
Creative Director:Diego Suarez, Ricardo Uribe, Julian Nuñez, German Zuñiga
Copywriter:Sebastian Sanchez
Art Director:Oscar Riaño
Animation:Oscar Riaño
Technological Director:Edgar Gómez
Head Of Production:Santiago Robledo
Project Manager:Julián Mercado
Producer:Loto Films
Photographer:Rafael Piñeros
Post a Comment