Sep
18
AB Inbev Urges Mexicans Not to Cross Border and to Sell Beer Instead
Posted in: Uncategorized
Anheuser-Busch InBev will urge Mexicans who plan to cross the border into the U.S. to become undocumented workers to stay — and become small business owners running beer stores.
AB-owned beer giant Grupo Modelo was looking for a way to turn Modelorama, its neglected retail chain, into a powerful national brand when Donald Trump’s rants about building a wall between the U.S. and Mexico struck a chord.
“We said ‘that’s a great opportunity,'” says Daniel Haskell, business unit head of Modelorama. “Why don’t we launch the brand through an initiative that lets people know in an impactful way that they don’t have to go to the other side of the wall to find opportunity?”
Post a Comment