AB InBev buys booze brands and David&Goliath lands an insurance client: Marketer's Brief
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Click-and-collect is winning
Click-and-collectwhich refers to consumers buying online but picking up in storehas become a potent weapon for retailers against Amazon, according to a new survey of 2,000 consumers by Doddle, which makes technology to enable online ordering for offline pickup. Doddle finds 70 percent of shoppers have made multiple click-and-collect purchases, and 85 percent of them have made an additional in-store purchase when they do. Even discounting a self-interested tech vendor’s survey, consider the lackluster-for-Amazon 18-percent growth in North American goods and services sales the (mostly) online retailer reported last quarter. Click-and-collect leader Walmart, meantime, reported a strong 43-percent growth in e-commerce, along with a surprising 4.2-percent increase in overall U.S. same-store sales.
No crying in private-label hardball
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