Aaron Judge Helps ESPN Put Up Towering Home Run Derby Ratings


Aaron Judge spent a good chunk of Monday night mashing the yarn out of an awful lot of baseballs, and his eye-popping performance in Miami helped ESPN deliver the biggest Home Run Derby audience in nearly a decade.

In driving no fewer than four balls north of 500 feet (the longest sailed 513 feet to left field, before presumably touching down somewhere in Little Havana), the 6′ 7″ Yankee slugger put on an unforgettable show for some 8.7 million viewers, making this year’s Derby the most-watched since 2008. Per Nielsen, 8.17 million fans tuned in via ESPN, while another 522,000 accessed the event by way of ESPN2, the Spanish-language net ESPN Deportes and via streaming.

Clocking in at a little over two hours, the Home Run Derby drew a 2.9 rating on the flagship network, which translates to 3.53 million adults 25-54, a 41% improvement from the 2.5 million members of the target demo who watched last year’s power-hitting exhibition.

Continue reading at AdAge.com

No Responses to “Aaron Judge Helps ESPN Put Up Towering Home Run Derby Ratings”

Post a Comment