Aaron Judge goes yard in ESPN's first post-Wieden 'SportsCenter' campaign, made in-house
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In the first “This Is SportsCenter” ad to be produced since ESPN parted ways with longstanding creative agency Wieden & Kennedy, the network swings for the fences with a little help from Yankees slugger Aaron Judge.
Produced by the in-house unit ESPN CreativeWorks, the 30-second “Home Run Trot” spot features Judge as he indulges in a rather singular form of extremely low-impact cardio. In keeping with the traditional “This Is SportsCenter” format, the 2017 American League Rookie of the Year shot the new promo in ESPN’s Bristol, Conn., headquarters, where he shared the frame with Scott Van Pelt, the host of the late-night edition of “SportsCenter,” and daytime anchor Elle Duncan.
The new spot debuted during the Wednesday night/Thursday morning midnight “SportsCenter” telecast, which followed the network’s coverage of a Celtics-Jazz matchup. Van Pelt’s show is a respectable platform from which to launch the Aaron Judge promo; per Nielsen, episodes that have lead out of March basketball are delivering an average audience of 878,750 viewers and a 0.5 rating in the adults 18-to-49 demo.
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