A Video Tour of YouTube's New York Studio and BrandLab
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YouTube will open its doors to New York filmmakers and Madison Avenue marketers on Thursday. The Google-owned video service has built an East Coast version of its Los Angeles production studio six floors above Chelsea Market.
The 20,000-square-feet YouTube Space NY has all the trappings of its sibling studios in Los Angeles, London and Tokyo — sound stages, production rooms, high-end equipment lockers, really big TVs — for select creators to use for free. But it has one unique point of interest for brands (two if counting the authentic CBGB set): a BrandLab.
Previously, marketers had to travel to the original BrandLab at YouTube’s San Bruno, Calif., headquarters or a second in Paris for workshops that would teach a brand’s team how to create content, work with YouTube creators and, of course, run ads on the Google-owned video service. Now they can opt for the other coast. USA Network will be the first brand to hold a BrandLab session at YouTube Space NY in December.
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