A Tale of Two Spots: Subaru Brings Safety Message Home in Very Different Ways
Posted in: Uncategorized
Any parent who has ever heard the phone ring in the middle of the night will identify with Subaru’s commerical breaking tonight: it’s your terrified teen calling to say he or she wrecked the car.
The emotional new spot is one of two that the automaker is airing on cable and network TV to back its safety message, but the other is vastly different in tone. The second uses humor to make its point, showing a succession of kids — who are trying to walk off with potentially dangerous things like razors, sledgehammers, skis, chainsaws and ill-advised boyfriends — being told by parents, “You’re not taking that.” At the spot’s conclusion a teen asks to take the Subaru and is told yes.
The more serious commerical shows shaken teens telling their parents they are sorry they wrecked the car, greeted with relief by parents that their children are O.K.
Post a Comment