May 17

A Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ Work

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“On the list of professions people trust, we’re almost at the very bottom, just above car salesmen.” This was the cold, hard fact that my first advertising boss, the inimitable Nick Cohen of Mad Dogs and Englishmen, sucker punched me in my early days of advertising. It wasn’t just gallows humor. Nick was proving to…

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