A Statue, a School and a Charm Bracelet Take Top Honors at the D&AD Impact Awards
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A school, a statue and a charm bracelet came away with the top honors at Tuesday night’s D&AD Impact Awards, held at Terminal 5 in New York City during Advertising Week.
The Impact awards, being presented for the second year, aim to honor ideas that made genuine contributions to society or the planet. while also showing that purpose can also have real impact on business.
The Immunity Charm, for the Islamic Republic of Afghanistan’s Ministry of Public Health, relied on a local Afghan tradition of beaded bracelets to encourage vaccination-wary mothers to get their children immunized. The wristlet features beads of different colors, each one representing a different vaccination. While the jewelry serves as an incentive for parents, it’s also a useful tool in letting doctors know which immunizations a child had already received. The idea earned the Lions Health Grand Prix for Good earlier this year.
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