A Snack Brand Put Notorious Criminals in Its Videos in Spectacular Twitter Fail

British potato-chip maker Walkers Crisps crashed and burned on Twitter in stunning fashion Thursday, as the brand asked for selfies from followers and made videos out of them–not realizing that a number of the photos were of serial killers and other notorious British criminals. Ignoring all best practices, it appears the #WalkersWave campaign was largely…

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