Hasta La Creative!

But Sinclair’s structure makes it far harder to organize a boycott against it than against national programs. Parkland, Florida, school-shooting survivor David Hogg was able to get about a dozen advertisers to boycott “The Ingraham Angle” last week after host Laura Ingraham tweeted that he had “whined” about not getting into the colleges of his choice. Hogg used Twitter to list what he called some of Ingraham’s biggest advertiers and urged followers to tell the brands they’d stop buying their products. Within hours, marketers began announcing that they would pause their spending on the program.

To rally advertisers to boycott Sinclair stations is a much more difficult endeavor.

Continue reading at AdAge.com