May
04
A Rock and a Hard Place: Marketing's Conflicting Demands
Posted in: Uncategorized
It is easy to feel like marketing is in a no-win situation. Caught between trying to delight customers with amazing experiences and trying to dazzle business with amazing results, CMOs and marketers around the world must appeal to and appease two very distinct sets of demands to succeed in today’s business world.
Stuck in this perceived Catch-22, many of us default to addressing one constituency at the expense of the other. In the process, we fail to live up to our full potential on either front at a time when the stakes are high and there’s no more middle groundbrands are either disruptors or the disrupted, growing or shrinking.
Takin’ It to the Streets
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